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Hatstore Arena

For sports, culture, and community
Architecture, Interior Design
Branding & Concept, Sports, Sports & Health
Client:
Location: Kalmar
BTA: 8966 sqm
Finished: 2021
Awards and Recognitions: Nominated for Meeting Place of the Year, Kalmar 2023

Why doesn’t Kalmar have an event space for both sports and music? The municipality thought long and hard about this question — and the idea for the Hatstore Arena was born. With the contract in hand, Tengbom decided to design a building that presented the city of Kalmar as a dynamic cultural center.

Hatstore Arena
The facade is covered with corrugated, perforated aluminum, bringing a sense of rawness to the building based on how light reflects off it and how transparent it is. Photo: Felix Gerlach
On the south end, the ice-skating rink connects to the Carlberg Villa and Carlberg Park.

Kalmar’s old ice-skating rink, which had previously been used for ice hockey, public skating, and figure skating, has now been redesigned and turned into a larger event center for cultural events with space for up to 3,500 people.

“We wanted to build something robust,” explains Johan Kjellnäs, lead design architect at Tengbom. “The building should be made of robust materials that don’t require unnecessary maintenance. The space needs to be durable, with many wet rooms that will see a lot of use from all the different events the center hosts. At the same time, we wanted to pull out all the stops and create a building with a unique design.”

Hatstore Arena
The RGB lighting can be changed for different events, transforming the front square into a stage once the sun goes down. Photo: Adam Kjellnäs
Hatstore Arena
From the top of the staircase, you have a view over the entire arena. Photo: Felix Gerlach

An ice crystal greets visitors

“It’s always a good idea to have a clear vision to base the design on. That way, everyone has the same image in mind throughout the project,” explains Johan Kjellnäs.

The vision: an ice block that sparkles in the light. A modern design that both contrasts and harmonizes with the city. Photo: Adam Kjellnäs

The building’s design is reminiscent of an ice crystal that is partly transparent and glitters in the light. Inside, the arena makes up the center of the building. How transparent the building is depends on how the building’s facade is lit up. To reach the arena space, visitors follow a directed path into the building’s center. Visible from far away, the main entrance leads visitors into the arena via a wide central staircase. Following the staircase, a large, warm, red room welcomes visitors with a view overlooking the ice and event space.

Hatstore Arena
The foyer, with its colorful staircase, acts as a preview for the overall arena experience. Photo: Felix Gerlach
Hatstore Arena
Entry staircase and foyer. Red for passion and black for intimacy. Concrete for robustness and circles for community. Photo: Felix Gerlach

“It’s a classic, but effective trick that architects use. Visitors go from a small room to a large one, where they can easily find their spot, and where the restaurant and bar are visible,” Johan Kjellnäs explains.

The exterior is designed with a corrugated, perforated aluminum panel that overlays the building’s transparent facade, adding fragility and delicateness to the structure’s overall effect. The facade is lit up from below, illuminating the building’s face with horizontal lines – almost like a stage with a backdrop. The color of the lighting can be changed, which helps a lot when matching the building’s facade to the type of event being advertised.

Red for passion

In terms of the design, we’ve been very conscious of both materials and colors. The color red symbolizes passion, while also being Kalmar’s team color. Black symbolizes intimacy. The wood detailing creates a sense of warmth, which is woven into the raw concrete that gives the building robustness. The circular patterns symbolize figure skaters’ pirouettes, hockey pucks, movements and community. These patterns are also found in the suspended ceiling, materials and artistic decor.

View of the balconies inside the arena from the restaurant. Photo: Felix Gerlach

The facade is covered by a pleated, perforated alumininum sheet, which with the transparent underlying volume adds fragility and sheen to the design. The facade lighting is directed from the ground and strikes the facade where it creates horizontal lines – almost like a scene with a background. The color of the lighting can be changed based on the event to be written and help build the right mood.

Hatstore Arena – a place for experiences

Hatstore Arena is now open, giving Kalmar residents a much-needed setting where community and experiences are the focal points. Every city needs a public space for applause and cheers. This is where dreams come true, and where, unfortunately, some dreams come to an end.

“Now we’re just waiting for artistic pieces to be added outside the arena,” Johan Kjellnäs goes on to say, “There are going to be three art pieces in the front square that will help complete the overall design. Following every stage of the project, from the initial vision to the final product, was a lot of fun. And in the words of a passer-by, “Kalmar finally has a proper event center!”

Hatstore Arena
Photo: Felix Gerlach

Contact person

Joao Pereira

Practice Director Kalmar and Linköping
+46 708 79 99 38

Friskis & Svettis Jönköping

Brand renewal through interior design
Interior Design
Sports
Client: Fastighets AB Eric Ekblad, Friskis & Svettis
Location: Jönköping, Sweden
Years of Commission: 2014–2016
Type of Project: Sports Facilities, Interior Design, Café
Contractor: Fastighets AB Eric Ekblad
Competences: Interior Design, Architecture, Property Development

The project: Remodel and redo the interior at Friskis & Svettis with a new entrance, a café and a new overall feel. The goal: Leave a superb impression and highlight the creative, joyful mood that makes Friskis unique. The challenge: Remodelling the premises while business goes on as usual.

How to does one renew a brand while keeping it functioning all the while? When Tengbom was commissioned to create a new interior at Friskis & Svettis in Jönköping, it was clearly stated from the beginning: this was not to be just any ordinary gym, dominated by bare surfaces and the monotonous hum of spinning bikes. Instead, we wanted to create an inspiring, invigorating oasis where the residents of Jönköping can hang out, work out, grab a coffee or a bite to eat and have a good time.

We wanted to create a memorable, multi-sensory experience.

The Friskis facility is actually just one of many pieces of the puzzle  in a larger assignment, where Tengbom is commissioned to develop the whole property on Södra Strandgatan in Jönköping.

– High ambitions are a constant in this project. It’s fun to be part of this cooperation with ambitious clients and builders,” says Sandra Skoglund, Project Architect.

A timeless interior enhances the workout experience

One of the most striking changes is the new ground floor, now featuring two-story ceilings, display windows, and a café. Stepping inside, visitors are greeted by soft green hues, inviting sofas, and the rich aroma of freshly brewed coffee. The team replaced the familiar red-and-white logo with a more timeless design, creating an exclusive feel. At the same time, they preserved the signature Friskis spirit. A welcoming atmosphere, comfortable materials, and a Scandinavian touch enhance the experience.

Friskis JKPG Tengbom
Photographer: Patrik Svedberg

Modern, natural, and unexpected—these guided Tengbom’s vision for the new interior. The team brought modernity to life through material choices and technology. They created a natural feeling with a carefully selected color palette and textured wall coverings. To reinforce this theme, they lined the indoor walking room with birch forest wallpaper.

Every room was designed to enhance the workout experience. The team decorated the yoga studio with quiet, sandy tones to create a calm atmosphere. In contrast, they used sharp colors and bold accents in the spinning room. These elements provide focal points to help participants push themselves when raising their heart rate.

Friskis JKPG Tengbom
Photographer: Patrik Svedberg

Do interiors and accessibility go hand in hand?

The new look is more than a nice surface. The remodel was also an opportunity to bring about innovative and practical solutions. Among other things, brand new tiles that prevent bacterial growth help keep showers and locker rooms fresh for longer, without the need for chemical additives.

An essential accessibility update included not only physical solutions like a spacious elevator between floors:

“We also developed a simplified sign programme in decal form to helps visitors familiarise themselves with the different rooms and their functions,” says Sandra Skoglund.

One of the great things about Friskis is that it is a business that really welcomes everyone. So the facilities need to be accessible and adapted to different needs.

 

The difference is in the details

Once we worked out the new interior design, we also spent a lot of time thinking about how we could make the facility into something more than just a regular gym. We came up with several solutions that make things easier for visitors and make exercising into a smooth, natural part of everyday life. For example:

  • The option to bring a lunch (or dinner, breakfast or snack), warm it up and sit down and eat after training.
  • A fingerprint reader that allows for easy check-in (and maybe provides a little VIP feeling?).
  • A cosy children’s corner where kids can hang out while their parents sweat it out in the room next door.

Creative ambitions for the entire business

The fact that Friskis & Svettis Jönköping is taking a step away from the traditional red and white décor of the brand is not so surprising: this particular division has distinguished itself through a variety of creative, innovative forms of exercise (take, for example, the quiz workout or yoga for runners). Now they’ve also got an interior that reflects that spirit and gives visitors a memorable experience.

Contact person

Matt Patterson

Practice Director Jönköping
+46 36 440 90 81