Croisette Headquarters

“It’s rare for the client to want to challenge conventions more than we do—it made the project incredibly fun,” says Josefin Klein, lead architect and office manager at Tengbom Malmö. “We’ve broken almost every classical interior design rule for this assignment.”

A concept built on power pink

The design concept, aptly named “Power Pink Please,” reflects Croisette’s pioneering and expanding business. The word “Power” embodies their leadership, while “Pink” is an obvious nod to the company’s visual identity—a color representing playfulness and boldness. And “Please”?

“‘Please’ reflects the humility Croisette brings to their projects and partnerships,” explains Josefin. “They emphasize mutual collaboration in all they do.”

Breaking industry norms

Croisette Real Estate Partner is a trusted property advisor operating in Sweden, Iceland, Denmark, and Finland, with their global headquarters in Malmö. The building housing their offices, Croisette Tower in Hyllie, is owned by JöLa Invest AB. Croisette not only leases the top floor—spanning 830 square meters—but also manages the building’s leases.

A daring mix of color and sustainability

The new office features a spectacular blend of pink hues, repurposed furniture, and inventive solutions. A champagne cooler adds a touch of exclusivity—because, why not? By reusing as much furniture as possible from their former office, Croisette has demonstrated that sustainability and bold design can coexist.

Not your standard kitchenette

In the kitchen, reused sofas, tables, and chairs pair with a central island that discreetly integrates microwaves and refrigerators. The kitchen floor is covered in experimental herringbone parquet, made by Bjelin, in a vibrant pink pattern. Each piece is individually stained in six shades of pink. The kitchen serves as the heart of the workplace and doubles as an event space for clients.

A public and a private section

The office ceiling is, of course, pink. In the work areas, a translucent stretch metal covers the ceiling. Other sections feature suspended ceilings made of wood wool, a material available in any color. The team spray-painted the remaining ceiling installations in the same shade. A more secluded office section features wall-to-wall carpeting—guess the color? One meeting room stands out with a special ceiling where textile installations, resembling ties, hang in varying lengths and shades.

Reused interior design

The office isn’t just pink—it’s also sustainable. For this project, Croisette reused as much furniture as possible from their previous office. The chosen materials are durable and easy to maintain. For Croisette, taking responsibility for environmental impact is crucial, proving that it’s possible to create an outstanding workplace with minimal waste.

“We want to show that we are a company unafraid to stand out. Our office reflects our passion, creativity, and vision. I also based the concept on a theory that pink symbolizes limitless possibilities, which I think is a perfect representation of the company. Nothing has been left to chance, and we hope our office will inspire both clients and colleagues in the industry,” says Per Svensson, CEO and Founder of Croisette.

The office made it to the finals in the Sweden’s Most Beautiful Office 2023 competition, organized by Lokalnytt, Fastighetssverige, and Nordic Property News. Croisette moved into their new office in May 2023.