A-series

Swedish craftsmanship in a new design
A-series 2012
Interior Design
Product Design
Client: SA Möbler
Years of commission: 2010–2011
Competences: Product Design

At the end of 2010, the legendary furniture maker SA Möbler contacted us to develop a collection for touch-down work. The goal was to create functional and well-designed furniture for modern workplaces. In 2011, we launched the A-series at the Milan furniture show.

The name, the A-series, was inspired by the A-shape trestle supporting the tops of the different tables. The series is designed for so-called touch down work, which often includes stand-up meetings and high seating, with a focus on temporary work and meeting situations. The series also include a stool of various designs.

A-series 2012
Photo: SA Möbler
A-series Tengbom 2012
Photo: Kameron foto

“The A-series blends Swedish craftsmanship with innovative design and shapes a new atmosphere for work and meeting spaces. We constantly develop future workplaces. Creating a series that fully meets both functional and aesthetic needs is an incredible opportunity,” says Johanna Munck af Rosenschöld, former Practice Director.

We wanted to combine aesthetics and technology with solid craftsmanship and tactile materials.

Aesthetics through technology

We wanted to combine aesthetics and technology with solid craftsmanship and tactile materials such as wood, leather and textile. The result is a simple and harmonious shape developed through advanced construction. The A-series is produced in Sweden and is currently available in ash or oak, as well as in different designs and colours. We are still working on the series continuously producing new products.

A-series Tengbom 2012
Photo: Thomas Harrysson

Focusing on sustainability has been one of the preconditions for us and for the manufacturer, SA Möbler. The products that we have developed according to Möbelfakta’s requirement specification, are of high quality and with a long lifespan – a sustainability aspect that is at least as important as the use of environmentally friendly materials.  The A-series also has been awarded European Consumers Choice Award, good evidence that we have managed to translate our vision into a qualitative end result.

A-series Tengbom 2012
Photo: Thomas Harrysson

About SA Möbler

SA Möbler offers office furniture designed by selected architects and designers from across Scandinavia. The company’s history dates back to 1896, always with a focus on quality and ergonomics. The range includes both standard and customised products, crafted in their own factory by Tibro’s most experienced carpenters.

Contact person

Linus Fridén

Product Design Lead
+46 133 55 533